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ARAYA PERALTA ART DIRECTOR AND PAINTER

Director of Art with 18 years of experience in the field of visual communication. Specialized in graphic design, illustration, fine arts, multimedia design and photography with training in South America and Europe.

I studied graphic design and illustration at the Caracas Design Institute, photography at Lambeth College University in London, a postgraduate degree in multimedia design at Bau University Design Center in Barcelona. Additionally, I specialized in painting and drawing at El Cercle Artistic de Sant Lluc and glass sculpture at the Fundació Centre del Vidre in Barcelona.

My career includes collaborations with brands such as Inditex, 080 Fashion Show, Vice, Heineken, Facebook, Campari, Me Tonic, Story Tellers, Oculus, Veuve Cliquot, Giant Cookie, among others. Furthermore, I am the founder and designer of my own fashion accessories brand. My focus spans from digital design to large-scale canvases and murals, as well as textile design.

In the past year, I have specialized in generative artificial intelligence. I am a founding member and active artist at AI CARAMBA, a creative studio that uses AI as a tool to generate innovative ideas and explore new horizons, with projects such as WOW (book), Open Arms (campaign), and Levitas (AI short film).

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SOLEDAD ROMERO MARIÑO CREATIVE DIRECTOR AND WRITER

I was born in Barcelona during Christmas of '77. I grew up torn between pursuing design or other ventures. Eventually, I dedicated myself to design and other ventures: In 1997, I graduated from the Llotja School of Barcelona with a degree in graphic design. For over 15 years, I worked as a graphic designer, art director, copywriter, and creative in prominent advertising agencies based in Barcelona.

Alongside this career, driven by my passion for books, I founded my own experimental publishing house. Nowadays, I focus entirely on creating books, collaborating with admired artists, and innovating content and formats. I have worked as an author with Penguin Random House, Zahorí Books, Flamboyant, Mosquito Books, and Litera Libros. My books have been translated into over 10 languages (including English, French, Italian, German, Chinese, Japanese, Korean, Danish, Slovak, Turkish, and Czech) and have been published worldwide, earning national and international awards.

Last year, I co-founded AI CARAMBA! with three great friends and creators. In our studio, we use AI to explore our creative boundaries, invent new worlds, and tell stories. So far, we have published the book "WOW", developed a campaign for Open Arms, and produced the short film "Levitas".

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ADAM COLYER CREATIVE DIRECTOR, PHOTOGRAPHER AND MUSICIAN 

I am the founder and Executive Creative Director of Giant Cookie, an agency specializing in creativity and experiential production. My career began over 20 years ago in theater, evolving into live events, experiential marketing, and audiovisual content creation. I have always believed in the power of creativity to transform and inspire, focusing on projects with positive social impact where culture and the arts are essential.

At Giant Cookie, we have collaborated with renowned brands such as Google, Meta, X (Twitter), Pepsi, Heineken, Mahou, Lay’s, Adidas, Zara, Diesel, and Lego. My creative experience also extends to theater, film, photography, music and publishing.

Over the past year and a half, I have explored how artificial intelligence can enrich the creative process. This interest led me to co-found the studio AI Caramba!, where we created the book titled "WOW" and an AI-generated film called "Levitas". Both projects showcase new forms of narrative driven by AI.

Additionally, I am a co-founder of AI CREATE, a global series of events discussing the impact of AI across every sector of creativity. I have also participated in various conferences related to generative AI.

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LUCÍA DE LOS SANTOS CREATIVE DIRECTOR 

I was born in Seville, where I began my Fine Arts studies. After receiving a Séneca scholarship, I moved to Barcelona to finish my degree. It's been almost 20 years since then.

Upon completing Fine Arts, I decided to study Advertising Graphics at the Escola d’art i Disseny Serra i Abella, while simultaneously starting my career as a freelance worker.

I've worked for over 10 years at Ogilvy Barcelona, serving clients such as Volkswagen, TMB, Heineken, Nestlé, and La Caixa. During this time, I've won awards like Laus, Inspirationals, Webby, and PowerByTweet.

After dedicating myself to the world of design and advertising for over 15 years, ceramics made me realize I needed a change in my life. I had to pause. Initially, I saw it as a way to disconnect from my routine, a meditation where the world stopped; but I realized there was much more to it, that ceramics could be a lifestyle.

Balance is one of my favorite mantras, which is why I've finally merged both worlds. Currently, I am a Creative Director, Art Director, and Graphic Designer Freelance, as well as a Ceramist.

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